Google RankBrain is an artificial intelligence (AI) developed by Google to process search results based on its level of relevancy to user queries. It was first introduced in the digital marketing world early 2015. Later on October 2015,Google has officially announced all about it. Back then,the system is shrouded in mystery making digital marketers uneasy of their move. Now,however,they’ve come into terms with it since they’ve known quite much about it.
In this post,you’ll find out some steps on how you can optimize your website and improve your SEO services based on Google RankBrain’s standard. Be sure you pay attention to avoid getting lost in the process.
Build Your Site’s Reputation
Before you start anything,it’s important that you identify who your target market is. Take some time to understand what interest them in terms of content. You need to gage the level of curiosity when you produce or write something for them. Once you determine the type of topics they are into,you can effectively reel them in.
However,content isn’t enough. You also have to work on building your brand’s reputation. Getting connected to high authority sites can boost up your credibility. Another way to improve your reputation is to encourage your customers to leave comments and feedbacks. Once you’ve successfully build your name,it’ll be easier for RankBrain to recognize you as a relevant source.
Improve User Dwell Time
Dwell time refers to the amount of time a user spends looking through your webpage. Many Hong Kong SEO courses consider this as an important ranking because it signals Google that the site you’ve visited provides value in terms of content. If lots of people are continuously clicking and viewing your page at extended amount of time,the more trustworthy you’ll appear on RankBrain.
Although Google has made no confirmation about this,they’ve partly mentioned about their AI,which is RankBrain,programmed to take note of this activity. Though they don’t directly address it,the time spent can weigh on the page or site’s credibility on that specific search.
Focus on Medium Tail Keywords
Unfortunately,long tailed keywords have lost its magic for quite some time now. SEO courses ith the appearance of RankBrain, Google can easily identify which keywords are similar to each other. Say you’re ranking best keyword optimization tool and best tools for keyword optimization,RankBrain would easily see through it as the same since they are practically identical. So instead of going for long tails,the new keyword trend is to use medium tailed keywords.
With medium tails,you’ll find great variations of search terms. You’re not only reshuffling words to form new ones just like with long tails. You can find a set of keywords that runs in the middle of the searches. They have average search volume as well as are not as competitive as short tail keywords.
In a nutshell,RankBrain is an important ranking tool created by Google to help them sort through the possible results. It determines whether or not your page or site is relevant to the phrases you’re targeting. That’s why it’s important that you make brand and site look good to RankBrain. These are just some of the suggested action plan you can take to optimize your website. There are tons of other initiatives you can do. All you need is to research and get to know how RankBrain works.
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